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Event Planning, Production and Promotion

The success of any endeavor depends on the planning. So, like building a house that does not cave in, planning an event can require the same detail and expertise to ensure it does not implode. When an ad agency is discussing event planning, we are focused more on corporate, or large scale promotional events to push products and services to the marketplace. This can be anything from a liquor promotion at a bar to a fund raising concert for non-profit organizations.  

The first step in event planning is to outline the purpose and the budget for the event. Then determine if the event is going to be underwritten by the promoter, sponsorship driven, or funded by corporate advertisers, or by other means. Other questions that will need to be answered are :

  • How long is your prep time going to be? The answer to this question can play a serious role in the size and scope of any event.
  • How large is the event going to be?
  • Where will it take place?
  • When will it happen? And how long will it last?
  • What type of venue is required?
  • Are the required resources available, i.e. security, food and beverage, lodging, transportation, communication, temporary staff and so on.
  • Are permits required for your location or venue?
  • Who is your event audience?
  • How accessible is your planned location for your audience?
  • Are you selling tickets?
  • Are you going to document the event with still photography, and or video?
  • Do you want the press at the event?
  • Are there going to be speakers or performers? Is staging required?

These are just some of the high-level questions that need to be answered when you start planning your event. Our staff can help you answer these questions and facilitate the entire event from the initial planning to the final accounting.

Please feel free to contact us for more information by calling 954.563.0080 or clicking here for our quick contact email form.

About Us

A strategic business development and e-commerce consultant, I have successfully implemented hundreds of web based solutions for $1 - $1 billion plus organizations. read more

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