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My Thoughts
Brand Equity and Search Marketing Brand Equity and Search Marketing
08-04-2013 08:37:00
(4) Vote
(3532) Viewed
by James Marcey, MBA At TAC, we know that your brand is one of your most valuable assets, and to succeed in busin..
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Corporate Identity and Brand Development Corporate Identity and Brand Development
01-03-2013 08:38:35
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(2889) Viewed
by James Marcey A brand is defined by the American Marketing Association as a name, term, sign, symbol, or ..
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Brand Equity and Search Marketing

08-04-2013 08:37:00
(4) Vote
   
(3532) Viewed

by James Marcey, MBA

At TAC, we know that your brand is one of your most valuable assets, and to succeed in business you must differentiate yourself from the competition. When our team oversees your marketing and branding efforts, we strive to individualize your company so you can step up and out of the crowd. We maintain your brand visibility and integrity though all that we do.

Many people have the idea that their brand is merely a logo; the mark for which their company is identified with. This misconception is why many people fail to achieve the brand recognition they seek, whether in a local, regional or national arena. Once developed, your brand should maintain a consistent look and theme wherever it is placed, and should suggest a feeling of your company's personality.

Being found is not luck. Being found is the result of tenacious effort, knowledge and timing converging. When we are tasked with performing a market analysis and developing a marketing plan for your business, we look at a every conceivable angle to quantify a potential and available markets to calculate the size of opportunity. To be successful in the marketplace, your product or service needs to fulfill a need for people. When thinking of your product, we suggest to you that people do not necessary want or need the product you are selling, but are looking for the information or job that your product provides. They don't want a lock, they are looking to secure something. Thinking this way will help you really see the value in what your are offering, and possible ways to offer it better.

Your company will benefit from a comprehensive online marketing campaign. To insure success, we help you to define your online goals, plan, optimize and monitor your campaign for the highest ROI possible. We use an integrated approach, which can include keyword marketing, behavioral targeting, rich media, banners, PPC, SEO, content sponsorships and eCRM (electronic Customer Relationship Management). We market to all the major search engines, such as Google AdWords, Yahoo, MSN and many others. Through a network of partnerships, we have devised ways to push your ads out in your local market, so people in your zip code find you first.

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A strategic business development and e-commerce consultant, I have successfully implemented hundreds of web based solutions for $1 - $1 billion plus organizations. read more

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