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My Thoughts
Brand Equity and Search Marketing Brand Equity and Search Marketing
08-04-2013 08:37:00
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(3532) Viewed
by James Marcey, MBA At TAC, we know that your brand is one of your most valuable assets, and to succeed in busin..
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Corporate Identity and Brand Development Corporate Identity and Brand Development
01-03-2013 08:38:35
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(2889) Viewed
by James Marcey A brand is defined by the American Marketing Association as a name, term, sign, symbol, or ..
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My Thoughts

Brand Equity and Search Marketing Brand Equity and Search Marketing

by James Marcey, MBA At TAC, we know that your brand is one of your most valuable assets, and to succeed in business you must differentiate yourself from the competition. When our team oversees your marketing and branding efforts, we strive to individualize your company so you can step up and out of the crowd. We maintain your brand visibility and integrity though all that we do. Many people have the idea that their brand is merely a logo; the mark for which their company is identified with. This misconception is why many people fai..

Corporate Identity and Brand Development Corporate Identity and Brand Development

by James Marcey A brand is defined by the American Marketing Association as a name, term, sign, symbol, or combination thereof that is intended to identify and differentiate the goods or services of a seller or group of sellers. A well developed brand should introduce personality and evoke an emotional connection and trust to the product or service. Consumers should easily identify the brand visually and in many cases via tagline, tune, song and color combination. As a branding professional, I often ask company owners and cor..

Blog Blog

This section is essentially my blog postings that will range greatly in both subject matter and quality. While I will try to maintain a certain level of dignity and enlightenment, this is an open section for personal and professional brainstorming. I enjoy intelligent conversation and freedom of thought, and I look forward to reading your posts. However, we may disagree from time-to-time, so keep in mind that belligerent rants filled with profanity and ignorance will not be published. ..

Combining Your Web and Print Strategies Combining Your Web and Print Strategies

TAC combines more than 25 years of web technology, marketing and business experience to bring you tremendous value for your business creative needs. Through our integrated approach, our primary goal is to work with our client to capitalize on business opportunity. To do this, we must first develop a clear definition of the project scope and intended outcome. Any previously established brand is carried throughout the design process to maintain instant consumer recognition. When embarking on print projects, remember to consider that print..

SEO Tactics Explained SEO Tactics Explained

General Search Engine Optimization Search Engine Optimization is a process in which the content and meta information in website pages are created and arranged in a way that allows search engine robots to easily crawl and index for the search engine database. Search bots crawl the site using a sitemap file that should include each page URL the site owner wishes to have indexed. While crawling the site, the bot is analyzing page titles, meta information, URL, headlines and content to perform a word count that will determine what the page i..

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A strategic business development and e-commerce consultant, I have successfully implemented hundreds of web based solutions for $1 - $1 billion plus organizations. read more

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