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Your Ad Service When It Really Counts!

Marketing not working? Spending too much and not receiving the expected results?

Many businesses are started with a talent, skill or idea by a single individual who might have a hard time articulating the story in a way that entices a buy. Some cannot define their audience. Some cannot accurately define their product or service in an appealing way. Making matters worse, many smaller companies cannot afford to hire a full-time marketing leader to execute fresh ideas and control the reins.

As a passionate, aggressively minded marketing and operations specialist, who has conceived and/or managed over 5000 projects, generating more than $5 billion in revenue over a twenty-year career, I have learned that a products success can be stripped down to one key task. Listening! When people ask what I do, my simple answer is "I listen."

I listen to executives and employees to develop the story. I then listen to consumers to align products and services to a desired audience need, while investigating additional revenue streams. I listen to vendors to enhance distribution efficiency and effectiveness. I then analyze the research and budgets to develop a plan of action, along with corresponding creative and advertising strategy. The product lifecycle is also examined, and I work with product managers to develop new features, functionality and relevance.

The outcome is the right product at the right time, with the right promotion for the right audience.

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A strategic business development and e-commerce consultant, I have successfully implemented hundreds of web based solutions for $1 - $1 billion plus organizations. read more

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